Why market research is useless, and companies should just share their values

Simon Sinek is one of the biggest defenders of people, organisations and brands with a purpose. One of his catchphrases is “it’s not about what you do, it’s about why you do it”.

Because for him, everything comes from the why.

Like in all human relationships. It’s not all about you, you, you. It’s about why you give, give, give. It’s about generosity. People are less and less generous.

Is it because organisations and companies are less and less generous themselves?


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