by rmlfvr | Dec 23, 2020 | Branding
In this intriguing and beautifully set essay, writer an designer Stas Aki draws parallels between the principles of his two crafts. From flow to details, he points out the synergies between a well-written piece and a well-designed work, with a convincing set of...
by rmlfvr | Jul 29, 2020 | Branding, Thinking
I’ve just stumbled upon this find on the blog of Daniel Gross about the art of convincing others. Behind every idea is a fantasy, and that’s the real convincing part The main premise of Daniel’s post is that behind every idea is a deeper, often...
by rmlfvr | Jun 30, 2020 | Branding, Thinking
Milton Glaser, the New-York-based graphic design legend, has had a long and incredibly successful career, during which he launched New York Magazine, designed a Trump Vodka (in the 80s) and created the iconic “I <3 NY” campaign for the state’s...
by rmlfvr | Jun 30, 2020 | Branding
The team at The Colour Club was tasked with creating the identity of this new café in Sydney’s Darling Square. One of the starting point for this Japanese-inspired outpost of the cult coffee chain Devon was the idea of kishi kaisei, meaning ‘wake from death,...
by rmlfvr | Jun 22, 2020 | Branding
Spain’s national mail service, Correos, has a long history and continues to serve millions daily. Its rebranding by summa: in 2019 brought a fair amount of controversy, as it often does in such a high-profile work. Looking closely at the sizeable brief including a...
