Branding
Be convincing: focus on the fantasy behind every idea
Looking at what’s the best way to convince others by appealing to what your interlocutor truly wants at a deeper level, rather than staying on the surface
Branding
Milton Glaser, pioneer of modern travel branding (I ♥ NY)
Milton Glaser, the New-York-based graphic design legend, has had a long and incredibly successful career, during which he launched New York Magazine, designed a Trump Vodka (in the 80s) and created the iconic “I <3 NY” campaign for the state’s tourism board in 1977. A pioneer of modern tourism, the Read more…
Branding
DOPA: Japanese café branding in Sydney informed by 起死回生 (kishi kaisei)
The team at The Colour Club was tasked with creating the identity of this new café in Sydney’s Darling Square. One of the starting point for this Japanese-inspired outpost of the cult coffee chain Devon was the idea of kishi kaisei, meaning ‘wake from death, return to life’. Uncovered in Read more…
Branding
Rebranding of Spain’s national postal service, Correos (2019)
Spain’s national mail service, Correos, has a long history and continues to serve millions daily. Its rebranding by summa: in 2019 brought a fair amount of controversy, as it often does in such a high-profile work. Looking closely at the sizeable brief including a full-blown visual identity with logo redesign, Read more…
Branding
Restaurant branding – Re| Heritage by Madison
The excellent Re Agency has finished the branding for the newest Shanghai restaurant from Chef Austin Hu, Heritage by Madison, a concept mixing traditional Chinese roots with his international experience.
Branding
Controversial visual identity of the World Chess Championship 2018
Who knew chess could be so controversial? The reimagined visual identity of the World Chess Championship 2018 got a rather heated press coverage. Designed by Moscow-based Shuka Design, it was a significant departure from rather traditional designs of years past, using the signature black and white patterns in altogether more Read more…