Branding
Be convincing: focus on the fantasy behind every idea
Looking at what’s the best way to convince others by appealing to what your interlocutor truly wants at a deeper level, rather than staying on the surface
Branding
Milton Glaser, pioneer of modern travel branding (I ♥ NY)
Milton Glaser, the New-York-based graphic design legend, has had a long and incredibly successful career, during which he launched New York Magazine, designed a Trump Vodka (in the 80s) and created the iconic “I <3 NY” campaign for the state’s tourism board in 1977. A pioneer of modern tourism, the Read more…
Thinking
The 4 principles of Epicurean philosophy in the Tetrapharmakos
The 4 core principles of Epicurean philosophy as laid out in the Tetrapharmakos: 1. A happy and eternal being has no trouble himself and brings no trouble upon any other being; hence he is exempt from movements of anger and partiality, for every such movement implies weakness 2. Death is Read more…