How to lead a brainwriting session to unlock your team’s creativity Brainstorming is passé and has been proven to be limited. The new science behind creativity and ideation suggests brainwriting as the next best solution. The concept is simple: 1) get briefed on what we’re trying to achieve – say, Read more…

Advertising lessons for iconic 1960s Volkswagen ads with Alfredo Marcantonio & John O’Driscoll My favourite article in the latest issue of Monocle? This dialogue between Alfredo and John around a highly successful series of ads made by DDB for VW in the 1960s and 1970s. Here are my top 5 Read more…

Air France’s new “France is in the air” campaign looks fantastic: a tasteful mix of contemporary vintage à la française – via @TheParisianEye