Milton Glaser, the New-York-based graphic design legend, has had a long and incredibly successful career, during which he launched New York Magazine, designed a Trump Vodka (in the 80s) and created the iconic “I <3 NY” campaign for the state’s tourism board in 1977. A pioneer of modern tourism, the Read more…
The team at The Colour Club was tasked with creating the identity of this new café in Sydney’s Darling Square. One of the starting point for this Japanese-inspired outpost of the cult coffee chain Devon was the idea of kishi kaisei, meaning ‘wake from death, return to life’. Uncovered in Read more…
Spain’s national mail service, Correos, has a long history and continues to serve millions daily. Its rebranding by summa: in 2019 brought a fair amount of controversy, as it often does in such a high-profile work. Looking closely at the sizeable brief including a full-blown visual identity with logo redesign, Read more…
The excellent Re Agency has finished the branding for the newest Shanghai restaurant from Chef Austin Hu, Heritage by Madison, a concept mixing traditional Chinese roots with his international experience.
The Secret To Great Logos, From The Gurus Of Corporate Branding