by | Sep 4, 2016 | Uncategorised

How to lead a brainwriting session to unlock your team’s creativity Brainstorming is passé and has been proven to be limited. The new science behind creativity and ideation suggests brainwriting as the next best solution. The concept is simple: 1) get briefed on what...

by | Apr 10, 2015 | Uncategorised

Good innovators do not focus on good ideas: they focus on the testable ones In this inspired article, Michael Schrage highlights a crucial aspect of innovation which is often overlooked: the necessity for a practical edge.  WELCOME TO THE INNOVATION CLUB If you tested...