Remi Lefevre
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The origins of “cool” in product design: Loewy’s MAYA approach

Notes on this excellent piece from The Atlantic via Pocket. What do people like?What makes them prefer things over other? Industrial designer Raymond Loewy pioneered the modern era of industrial design. The French-born American is a figure-head, from aviation and train geeks to design buffs, thanks to his widespread practice Read more…

By rmlfvr, 7 months7 months ago
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