Branding
Be convincing: focus on the fantasy behind every idea
Looking at what’s the best way to convince others by appealing to what your interlocutor truly wants at a deeper level, rather than staying on the surface
Looking at what’s the best way to convince others by appealing to what your interlocutor truly wants at a deeper level, rather than staying on the surface
How to be the most eloquent person in the room? Stop talking. Start listening. In this excellent HBR piece, Peter Bregman explains why, if you want people to listen, you should stop talking. The power of active listening The power of active listening is one often overlooked, especially in highly competitive Read more…