Meet Proplamp, a lamp you can customise by hugging & crushing it – by Margie Teeuwen and Erwin Zwiers

Is this a step in the right direction for modular design? I think so. As with many things now – service, TV schedules, Coke bottles – we value stuff that is personal. Customisable. But within a certain framework of simplicity.

Make it simple. Make it personalisable. Make it easy.


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