@RMLFVR [ Revive Mankind's Lure For Verve & Rarity ]
I'm an intrinsically curious maelstrom of tea, books, fine arts, history, marketing, travel & Internet.
#travel #books #marketing #brand #socialmedia #productivity
// current //
Visualisation is my trade: from strategic marketing to social media, I believe in curiosity, spirit of initiative & shaping things in a way that matters.
I'm looking after everything social media for the upscale & luxury brands of InterContinental Hotels Group (IHG®), touching a wide array of domains from social architecture to campaign support, including editorial strategy, training, brand management and integrated marketing.
I notably multiplied the relevant social impressions generated by InterContinental® Hotels & Resorts and Crowne Plaza® Hotels & Resorts by 14 in 2012.
Specialties: social marketing, content management, corporate marketing, comparative systemic analysis, strategic consulting, brand identity, international relations, polemology
Everything social media-related for InterContinental® Hotels & Resorts and Crowne Plaza® Hotels & Resorts, the two global upscale and luxury brands of InterContinental Hotels Group (IHG).
REPUTATION // Online brand identity management, technology watch & competitive analysis
COMMUNITIES // CRM, content management & brand advocacy - fostering relevant communities for each brand through tailored editorial strategy, lasting relationships and relevant media buy
CAMPAIGNS // Supporting global & regional campaigns (brand, awareness, tactical) through social marketing consultancy, channel expertise, operational management and in-depths reporting
TRAINING // Social media and social marketing training for corporate teams and hotel staff, creation and delivering of social marketing guidelines.
TOPIC // Making the most of Brussels: for a European corporate political strategy, or why a firm ought to care about how its interests are represented in the European Union, and how developing a corporate political strategy may be worth it from a firm’s standpoint?
CONTENT // 60 pages-strong in-depth analysis on the growing importance of corporate political strategy in Brussels, with a special focus on SMBs.
FIELDS // Study invoking PR, international relations, brand identity and corporate marketing, identified as keys to master this very specific communication channel which used to be sole prerogative of large companies.
Digital Marketing & PR lead at one of the most proactive student associations in the University of Lyon.
DIGITAL // Overall of the digital strategy encompassing institutional website, blog, social marketing & data management
PRINT // Design, creatives & content for press releases, reports, brochures & posters
EVENTS // Part of the organisation team of two editions of the Concours de Plaidoiries, a renowned yearly eloquence competition in Lyon, with more than 2500 attendees and a jury composed of national personalities.
Comprehensive 4 months-long consulting mission incl. in-depth strategic analysis & recommendations to accompany Škoda’s corporate identity overhaul.
RESEARCH // Design of the research process involving internal (employees, execs...) & external (institutions, retailers, providers, competitors...) stakeholders: 500+ were surveyed, 50+ interviewed
ANALYSIS // Scientific analysis of collected data, comparative analysis against competitors, customised summary of the key findings
RECOMMENDATIONS // 3 possible routes in terms of corporate marketing & brand management strategy, highlight of the preferred one and how to effectively implement it timely
Structuring and developing the new international CRM database, help signing new corporate partnerships, preparation of 3000 attendee-strong careers events on campus.
DEVELOPMENT // Re-structuration of clients' database with a 3 layers prioritisation, responsible for turning prospects into serious leads, preparation of tailored sales pitch based on clients' needs
Bartender in a typical French Bistro in Lyon
VOLUME // 450+ PAX per day
LEARNINGS // Prioritisation, efficacy & strong team spirit were key
Within a truly enthusiastic team I learned from this first work experience a lot to build on: team spirit, efficiency, rapidity, quality, customer relationship management... and the utter importance of a smile.
#coffee At the end of the day, only espressi matter - but here’s how to do every variation (via @FastCoDesign)
#architecture Home green home: The Soleta House is zero-energy & controlled via iPhone (via @FastCoDesign)
It’s awesome to be a nerd, because it’s about loving that thing you love so very much - Wil Wheaton filmed by Jennifer Black
#design Handmade wooden knives from Kyoto, Japan, by Ponti Design Studi (via @DesignMilk)
When life gives you lemons - vibrant, yellow, brilliant contemporary dance by Claire Lefevre
Dinner jacket wolf or hipster ostrich? Stylish zoo portraits are the last chic in anthropomorphism photography (via Yago Partal)
The hidden beauty of ordinary things, or why it doesn’t need to be precious to be neat, via Co.Design
A natural, beautiful office built around an indoor garden #architecture #interiordesign (via Co.Design)
There are a million ways to tell the time, by Humans Since 1982 #design (via Co.Design: business innovation design)
Moleskine unveils an entirely white notebook, on @designboom (read more: moleskine unveils white notebook)
To This Day Project - an incredibly beautiful video poem on bullying by Shane Koyczan (by Shane Koyczan)
Very, very tempted by one of those.