What's up

Some of my favourite projects


Crafting the narratives of the future of home and travel, with Europe's leading home rentals management company. From thoughtful design to hotel-level service, our vision is to unlock the potential of every home.

Lucia Montero

Supporting London-based visual artist Lucia Montero is a labour of love - very much a visual storyteller herself, her art blends found footage and photography with contemporary musings to interrogate the aesthetics of memory.

InterContinental® Hotels & Resorts

Storyteller in chief for 32 luxury hotels in Europe, including some of the most iconic flagships, for the world's largest and oldest luxury hotel brand.
[6 years]

Hotel Indigo®

Telling the stories of 24 sophisticated boutique hotels uniquely designed after their neighbourhoods.
[6 years]

IHG Graduates

Paving the way for incredible journeys, from Universities to hospitality heroes. I'm privileged to tell the nascent stories of fresh thinkers.
[4 years]

Apagogie ordinaire

A weblog in the original sense of the term, built upon layers of psychology, science, technology, literature and travel finds.

What I do

Stories make the complex simpler. They create a timeline, with protagonists and plot twists, vibrant scenes and context. They help to make sense of the abstruse.

Crafting these stories is my passion. From creative workshops to editorial strategies, and tactical content production to holistic media planning, all the way to full-on branding exercises. 

The right message, at the right time, in the right context, has the power to change the way we see the world.

It’s a TED talk that makes you lace your shoes differently. It’s a tweet that starts a movement. It’s a photo that changes the course of a conflict or a letter that topples a government.

Stories hold power. Which one would you like to tell, and be told?

Let's have a wee chat

Social media is great, but sometimes a good old email does the job.

Timezone details

Please keep in mind that I'm working in GMT - London time.

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