Everything social media-related for InterContinental® Hotels & Resorts and Crowne Plaza® Hotels & Resorts, the two global upscale and luxury brands of InterContinental Hotels Group (IHG).
REPUTATION // Online brand identity management, technology watch & competitive analysis
COMMUNITIES // CRM, content management & brand advocacy - fostering relevant communities for each brand through tailored editorial strategy, lasting relationships and relevant media buy
CAMPAIGNS // Supporting global & regional campaigns (brand, awareness, tactical) through social marketing consultancy, channel expertise, operational management and in-depths reporting
TRAINING // Social media and social marketing training for corporate teams and hotel staff, creation and delivering of social marketing guidelines.