What I'm up to

Some of my favourite projects at the moment.

InterContinental® Hotels & Resorts

Storyteller in chief for 32 luxury hotels in Europe, under the iconic, storied hotel brand, with century-old flagships.
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Hotel Indigo®

Storyteller in chief for 24 sophisticated boutique hotels uniquely designed after their neighbourhoods.
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IHG Graduates

Paving the way for incredible journeys, from Universities to hospitality heroes. I'm privileged to tell the nascent stories of fresh thinkers.
DISCOVER THE PROGRAMMES

Lucia Montero

Supporting London-based visual artist Lucia Montero is a labour of love - very much a visual storyteller herself, her art blends found footage and photography with contemporary musings to interrogate the aesthetics of memory.
MAIN PRACTICE /
SEE THE STUDIO

Apagogie ordinaire

A weblog in the original sense of the term, built upon layers of psychology, science, technology, literature and travel finds.
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What I do

Crafting narratives that make complex stories simpler is my passion. It translates into editorial strategies, content production and media planning all the way to full-on branding exercises and industry-wide white papers. 

The right media, at the right time, in the right context, has the power to change the way we see the world.

We’ve all been there: 

  • it’s TED talk that makes you lace your shoes differently
  • it’s a tweet that starts a movement
  • it’s a photo that changes the course of a conflict
  • it’s a letter that topples a government

What can we create together?

Let's have a wee chat

Social media is great, but sometimes a good old email does the job.

Timezone details

Please keep in mind that I'm working in GMT - London time.

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