What's up

Some of my favourite projects

HOSTMAKER

Crafting the narratives of the future of home and travel, with the award-winning home rentals management startup Hostmaker. From thoughtful design to hotel-level service, our vision is to unlock the potential of every home.
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Urban Mind

Urban Mind is a study in how our environment impacts our well-being: can leafy districts improve how we feel?
SEE THE APP

Lucia Montero

Supporting London-based visual artist Lucia Montero is a labour of love - very much a visual storyteller herself, her art blends found footage and photography with contemporary musings to interrogate the aesthetics of memory.
MAIN PRACTICE /
SEE THE STUDIO

Smart Brioche

Creating the visual identity of a new breed of revenue management platform for bars, cafés & restaurants.
SEE MORE (WIP)

InterContinental® Hotels & Resorts

Storyteller in chief for 32 luxury hotels in Europe, including some of the most iconic flagships, for the world's largest and oldest luxury hotel brand.
[6 years]
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Hotel Indigo®

Telling the stories of 24 sophisticated boutique hotels uniquely designed after their neighbourhoods.
[6 years]
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IHG Graduates

Paving the way for incredible journeys, from Universities to hospitality heroes. I'm privileged to tell the nascent stories of fresh thinkers.
[4 years]
DISCOVER THE PROGRAMMES

Apagogie ordinaire

A weblog in the original sense of the term, built upon layers of psychology, science, technology, literature and travel finds.
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What I do

#positioning #branding #visualidentity #artdirection #photography #copywriting #graphic design

Stories make the complex simpler. They create a timeline, with protagonists and plot twists, vibrant scenes and context. They help to make sense of the abstruse.

Crafting these stories is my passion. From creative workshops to editorial strategies, and tactical content production to holistic media planning, all the way to full-on branding exercises. 

The right message, at the right time, in the right context, has the power to change the way we see the world.

It’s a TED talk that makes you lace your shoes differently. It’s a tweet that starts a movement. It’s a photo that changes the course of a conflict or a letter that topples a government.

Stories hold power. Which one would you like to tell, and be told?

Let's have a wee chat

Social media is great, but sometimes a good old email does the job better. Or a postcard.

Timezone details

Please keep in mind that I'm working in GMT - London time.

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