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RÉMI LEFÈVRE
@RMLFVR [ Revive Mankind's Lure For Verve & Rarity ]
I'm an intrinsically curious maelstrom of tea, books, fine arts, history, marketing, travel & Internet.
#travel #books #marketing #brand #socialmedia #productivity
// current //
// education //
// experience //
Corporate Marketing & Brand Strategy Consultant @Skoda Auto (6m.)
Finalist BCG CEE Strategy Cup 2010 @Boston Consulting Group
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Info
- Global Social Marketing, Upscale & Luxury Brands @ InterContinental Hotels Group (IHG)Marketing and Advertising | London, United Kingdom, GBSummary
Visualisation is my trade: from strategic marketing to social media, I believe in curiosity, spirit of initiative & shaping things in a way that matters.
I'm looking after everything social media for the upscale & luxury brands of InterContinental Hotels Group (IHG®), touching a wide array of domains from social architecture to campaign support, including editorial strategy, training, brand management and integrated marketing.
I notably multiplied the relevant social impressions generated by InterContinental® Hotels & Resorts and Crowne Plaza® Hotels & Resorts by 14 in 2012.Specialties: social marketing, content management, corporate marketing, comparative systemic analysis, strategic consulting, brand identity, international relations, polemology
Experience- Jan 2012 - PresentGlobal Social Marketing, Upscale & Luxury Brands / InterContinental Hotels Group
Everything social media-related for InterContinental® Hotels & Resorts and Crowne Plaza® Hotels & Resorts, the two global upscale and luxury brands of InterContinental Hotels Group (IHG).
REPUTATION // Online brand identity management, technology watch & competitive analysis
COMMUNITIES // CRM, content management & brand advocacy - fostering relevant communities for each brand through tailored editorial strategy, lasting relationships and relevant media buy
CAMPAIGNS // Supporting global & regional campaigns (brand, awareness, tactical) through social marketing consultancy, channel expertise, operational management and in-depths reporting
TRAINING // Social media and social marketing training for corporate teams and hotel staff, creation and delivering of social marketing guidelines.
- May 2011 - Sept 2011Master's thesis // Lobbying Brussels: for a European corporate political strategy / IAE Lyon, University of Lyon Business School
TOPIC // Making the most of Brussels: for a European corporate political strategy, or why a firm ought to care about how its interests are represented in the European Union, and how developing a corporate political strategy may be worth it from a firm’s standpoint?
CONTENT // 60 pages-strong in-depth analysis on the growing importance of corporate political strategy in Brussels, with a special focus on SMBs.
FIELDS // Study invoking PR, international relations, brand identity and corporate marketing, identified as keys to master this very specific communication channel which used to be sole prerogative of large companies.
- Sept 2009 - Jun 2011Digital Marketing & PR Consultant / ADELY (Student Association)
Digital Marketing & PR lead at one of the most proactive student associations in the University of Lyon.
DIGITAL // Overall of the digital strategy encompassing institutional website, blog, social marketing & data management
PRINT // Design, creatives & content for press releases, reports, brochures & posters
EVENTS // Part of the organisation team of two editions of the Concours de Plaidoiries, a renowned yearly eloquence competition in Lyon, with more than 2500 attendees and a jury composed of national personalities.
- Sept 2010 - Dec 2010Corporate Marketing & Brand Management Junior Consultant / ŠKODA AUTO a.s.
Comprehensive 4 months-long consulting mission incl. in-depth strategic analysis & recommendations to accompany Škoda’s corporate identity overhaul.
RESEARCH // Design of the research process involving internal (employees, execs...) & external (institutions, retailers, providers, competitors...) stakeholders: 500+ were surveyed, 50+ interviewed
ANALYSIS // Scientific analysis of collected data, comparative analysis against competitors, customised summary of the key findings
RECOMMENDATIONS // 3 possible routes in terms of corporate marketing & brand management strategy, highlight of the preferred one and how to effectively implement it timely
- Apr 2010 - Aug 2010International Development & Careers Services Intern / EMLYON Business School
Structuring and developing the new international CRM database, help signing new corporate partnerships, preparation of 3000 attendee-strong careers events on campus.
DEVELOPMENT // Re-structuration of clients' database with a 3 layers prioritisation, responsible for turning prospects into serious leads, preparation of tailored sales pitch based on clients' needs
- Jun 2009 - Jun 2010Bartender & Waiter / L'Epicerie Lyon
Bartender in a typical French Bistro in Lyon
VOLUME // 450+ PAX per day
LEARNINGS // Prioritisation, efficacy & strong team spirit were key
- Nov 2007 - Jun 2008Staff member & team-lead - Drive-in / Mc Donalds
Within a truly enthusiastic team I learned from this first work experience a lot to build on: team spirit, efficiency, rapidity, quality, customer relationship management... and the utter importance of a smile.
Education-
2010 - 2011Vysoká škola ekonomická v PrazeMSc in International Business - European Business Realities
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2009 - 2011IAE Lyon - University of Lyon Business SchoolMSc in International Management - European Business Realities
Activities: Debate Team, Public Relations & ICT Manager for the ADELY (Association of LYON 3 Students) -
2006 - 2009Université Jean Moulin (Lyon III)2009 in International Political Science & Business Administration
Activities: Debate Team, IT Communication for a Student Association
Additional Information-
Websites:
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Honors:Finalist of the Boston Consulting Group Strategy Cup CEE 2010 --- - Master's degree in International Business at VSE achieved with "A" (ECTS) - Bachelor in International Political Science with a "B" (ECTS) - Bachelor in Business Administration with a "B" (ECTS) --- - Baccalauréat S/SVT (A-degrees in Sciences, or 1st Year Undergraduate) with a "B" (ECTS)
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Interests:Tea, Reading, History, Fine Arts, Contemporary Arts, Technology, PR Management, European Lobbying, International Relations, Strategic Analysis, HR Consultancy, Social Media, Community Management
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Tweets
- RT @darrensim: "When you have a powerful idea, it transcends geography." -Kelley Cheng #FutureOfLocal
- RT @MansfieldWrites: “I went to a bookstore and asked the saleswoman, "Where's the self-help section?" She said if she told me, it would de…May 23, 13 from web Reply, Retweet, Favorite
- @DanRavenEllison Like the sound of that! Maybe Google Maps or Foursquare overlay? Need X "local' check-ins for X travel kms #futureoflocal
- @DanRavenEllison @wearewottoncool So very true. There isn't one London, one Singapore, one Amsterdam, there are many facets to each!
- @DanRavenEllison A "localship" test! But of course it'd be more like a gamification of travel, for the fun of it! #futureoflocal
- What if, as in a game, travellers were obliged to know their own cities before exploring new ones? #futureoflocal #travelMay 23, 13 from web Reply, Retweet, Favorite
- Being able to chime in a conversation about the #futureoflocal in #SG from #London: isn't that wonderfully wordly local?May 23, 13 from web Reply, Retweet, Favorite
- @wearewottoncool @DanRavenEllison Love both viewpoints. One's own city is an essential step in discovering one's "local" #futureoflocal
- @InterConHotels Always love to "read" @SimonScoot speaking - his "worldy local" approach is spot on! #futureoflocal
- @DanRavenEllison @Robsinhotels @InterConHotels Even if anchored, digital art makes art enjoyable and available globally imho. #futureoflocal
- Eclectic toolbox "How Can I Make My PowerPoint Presentations Amazing?" http://t.co/UIa88WyC2e #presentation #businesstips
- Here at the #HotelRoadshow with presenter @dcraig - let's see what's in there! Wifi problems as always... #socialmedia
- @Melissandre_L It was amazing with coffee an red fruits tarts inside!
- @LuKucera Thanks for sharing Lukas!
- "5 Ways Big Companies Can Pivot Like Lean Startups" http://t.co/82DS3BHqHb #business
- A useful reminder "The fundamental difference between price and value" http://t.co/zzEBjoyrOe via @swissmiss
- Photo: #coffee At the end of the day, only espressi matter - but here’s how to do every variation (via... http://t.co/nZB41uxhXH
- Photo: #architecture Home green home: The Soleta House is zero-energy & controlled via iPhone (via... http://t.co/GHnUwnX5HH
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Posts
#coffee At the end of the day, only espressi matter - but here’s how to do every variation (via @FastCoDesign)
#architecture Home green home: The Soleta House is zero-energy & controlled via iPhone (via @FastCoDesign)
It’s awesome to be a nerd, because it’s about loving that thing you love so very much - Wil Wheaton filmed by Jennifer Black
#design Handmade wooden knives from Kyoto, Japan, by Ponti Design Studi (via @DesignMilk)
When life gives you lemons - vibrant, yellow, brilliant contemporary dance by Claire Lefevre
Dinner jacket wolf or hipster ostrich? Stylish zoo portraits are the last chic in anthropomorphism photography (via Yago Partal)
The hidden beauty of ordinary things, or why it doesn’t need to be precious to be neat, via Co.Design
A natural, beautiful office built around an indoor garden #architecture #interiordesign (via Co.Design)
There are a million ways to tell the time, by Humans Since 1982 #design (via Co.Design: business innovation design)
Moleskine unveils an entirely white notebook, on @designboom (read more: moleskine unveils white notebook)
To This Day Project - an incredibly beautiful video poem on bullying by Shane Koyczan (by Shane Koyczan)
KONE Coffee Filter + Brewing System by Keith Gehrke on @Kickstarter
via kickstarter.comVery, very tempted by one of those.
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