Kimpton Clocktower Hotel
INDUSTRIAL CHIC WITH A SOUL
Managing the development of the hotel's brand, visual identity and property dashboard, from which the guest experience stems.
#positioning #branding #visualidentity #artdirection #photography #copywriting #graphic design
Stories make the complex simpler. They create a timeline, with protagonists and plot twists, vibrant scenes and context. They help to make sense of the abstruse.
Crafting these stories is my passion. From creative workshops to editorial strategies, and tactical content production to holistic media planning, all the way to full-on branding exercises. The right message, at the right time, in the right context, has the power to change the way we see the world.
Stories hold power. Which one would you like to tell, and be told?
Visual identity and branding for this online revenue management platform for restaurants & bars
The Ancient Testament’s parables taught us lessons, and now memes make us pause, if only for a second. It’s all about telling it for all the right reasons.
Product positioning is about making your value proposition crystal clear for your potential clients, in their words, on their terms.
Starting off is tough, but scaling up is the true tale: more of the same, the same in more places, or that elusive third lane?
Please keep in mind that I'm working in GMT - London time.