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REMI LEFEVRE
RMLFVR://Revide.Mankind.Lure.For.Verve.&.Rarity
<portrait>
In a nutshell, I'm a tea maniac, fine arts fanatic, books worm,marketing addict and Internet junkie whose eagerness towards
#books #marketing #brand #web #social #networks
<current>
Community Manager Upscale & Luxury Brands @InterContinental Hotels Groups
Content Manager @BaKaSphere + ICT & PR Consultant @ADELY
<international business education>
MSc International Management @IAE Lyon & @VSE Prague
Master's thesis): 'Making the most of Brussels, for a European lobbying strategy'
EN+FR: bilingual / ES: business / CZ+IT: notions
Master's degree GPA: 3.8/4
<professional experience>
Corporate Marketing & Brand Strategy Consultant @Skoda Auto (4 m.)
Finalist BCG CEE Strategy Cup 2010 @Boston Consulting Group
International Development & Careers Trainee @EMLYON Business School (6 m.)
Junior MD @Sparrow Consulting (5 m.)
Closing Bartender @Epicerie Lyon (12 m.)
Junior Drive-in Manager @McDonald's (9m.)
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- Community Manager Upscale & Luxury Brands @ InterContinental Hotels Group, LondonManagement Consulting | Southall, United Kingdom, GBSummaryIn a nutshell, I'm a tea maniac, fine arts fanatic, books lover, marketing junkie and Internet ogre whose eagerness towards innovation is a sole match for his professional commitment.
Efficient, self-motivated and enthusiastic, I’m looking forward to building on my international marketing & brand management experience.Specialties: international system analysis, data analysis, public relations, strategy, strategy consulting, business development, management, brand management, hr consulting, pr, csr, networks, social media, international relations, polemologyExperience- Jan 2012 - PresentCommunity Manager Upscale & Luxury Brands / InterContinental Hotels GroupIn charge of social marketing for InterContinental Hotels & Resorts, Hotel Indigo and Crowne Plaza Hotels & Resorts, the 3 global upscale and luxury brands of InterContinental Hotels Group's portfolio. - Editorial strategy & content management - Online reputation, technology & competitive watch - Customer relationship management - fostering relevant communities around 3 very different brands - Guest marketing & campaigns support - Social media training & guidelines for properties
- May 2011 - Sept 2011(Master's thesis) Lobbying Brussels: for a European corporate political strategy / IAE Lyon, University of Lyon Business SchoolMaster's thesis defended in September 2011 and concluding my double degree curriculum - 60 pages-strong in-depths analysis focusing on the growing importance of corporate political strategy in Brussels. PR, brand management and corporate marketing are amongst the keys to master this relatively new and ever-changing dimension of communication which is not the sole prerogative of large companies. --- (Topic) Making the most of Brussels: for a European corporate political strategy, or why a firm ought to care about how its interests are represented in the European Union, and how developing a corporate political strategy may be worth it from a firm’s standpoint?
- Sept 2009 - Jun 2011ICT Manager & PR Consultant / ADELY (Student Association)Under the direct responsibility of the Head of Communication of the Association, I was in charge of the online media communication plan (institutional website, blog, social networks...) as well as of the overall marketing tools' design (press releases, reports, brochures..). In addition, as a member of the ADELY, I help organising the Concours de Plaidoiries, a renowned yearly eloquence competition in LYON, with more than 2500 attendees.
- Sept 2010 - Dec 2010Corporate Marketing & Brand Management Junior Consultant / ŠKODA AUTO a.s.Comprehensive 4 months-long consulting mission incl. in-depths strategic analysis & recommendations to accompany Škoda’s corporate identity overhaul. - design of the research involving internal (employees, execs...) & external (institutions, retailers, providers, competitors...) stakeholders: 500+ were surveyed, 50+ interviewed - methodical analysis of the data collected, compared against competitors' newest moves and creation of an up-to-date, customised summary of the key findings - crafting of 3 possible routes in terms of corporate marketing & brand management strategy, followed by our recommendations about our preferred one and how to effectively implement it
- Apr 2010 - Aug 2010International Development & Careers Services Intern / EMLYON Business SchoolStructuring and developing the new international CRM database, corporate partnerships development, preparation of 3000 attendees-strong careers events
- Jun 2009 - Jun 2010Polyvalent Waiter & Bartender - Student Job / L'Epicerie LyonBartender in a typical French Bistrot in LYON, which welcomes more than 450 pax on a daily basis and is praised in several local, national and international guides for its ambiance and its food. A good and consistent balance between efficiency and availability for the clients is the key point here, along with stocks and tasks management and a strong team spirit.
- Nov 2007 - Jun 2008Polyvalent Employee - Drive-in / Mc DonaldsWithin a really enthusiastic team I learned from this first work experience a lot to build on: team spirit, efficiency, rapidity, quality, customer relation...
Education-
2010 - 2011Vysoká škola ekonomická v PrazeMSc in International Business - European Business Realities
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2009 - 2011IAE Lyon - University of Lyon Business SchoolMSc in International Management - European Business Realities
Activities: Debate Team, Public Relations & ICT Manager for the ADELY (Association of LYON 3 Students) -
2006 - 2009Université Jean Moulin (Lyon III)2009 in International Political Science & Business Administration
Activities: Debate Team, IT Communication for a Student Association -
2004 - 2006Lycée Jean Moulin, Lyon
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2003 - 2004Lycée Fabert, Metz
Additional Information-
Websites:
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Honors:Finalist of the Boston Consulting Group Strategy Cup CEE 2010 --- - Bachelor in International Political Science with a "B" (ECTS Grading Scale) - Bachelor in Business Administration with a "B" (ECTS Grading Scale) --- - Baccalauréat S/SVT (A-degrees in Sciences, or 1st Year Undergraduate) with a "B" (ECTS Grading Scale)
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Interests:PR Management, European Lobbying, International Relations, Strategic Analysis, HR Consultancy, Social Media, Community Management
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Posts
- May 08, 12via gamasutra.com
What I especially like in the Internet is perusing the comments of some random article and stumble upon a true gem.
Here it takes the form of an essay relating the complex and innovative organisational process Valve endeavoured to adopt to solve the challenge they were facing with finishing Half Life. Please take the time to click on the image and read the aforementioned article: it truly is appealing even to non-gamers.
Take-aways are numerous in terms of organisational strategies and general project management, but my main ones would be:
- don't be afraid of radical solutions, if you can see value in it
- constantly share about your experience: it makes for a great test of your ideas, and can be a great opportunity for new thoughts
- involve your customers: they are in the best position to tell you if they get it
- fun should always play a central role in what you do: if it doesn't click with you, it won't likely click with the end-user either
- stay curious and open your eyes: there are great inputs to be found in everything, from the newest action movie to reading blogs in the middle of the night - Apr 18, 12via kickstarter.com and SwissMiss.
You guys know how much I love Kickstarter for discovering quirky, fun or simply genius projects. This time @swissmiss - always - shared one that pretty much sums up those three characteristics in an initiative to get America walking.
I say America, but the idea is utterly exportable. I'm looking at you Great Britain.
Ambitious, certainly. But it's a project that deserves a few minutes of your attention. At your backings!
- Apr 18, 12via boredpanda.com
Much more behind the link: click click click! And if you've just one person to follow on FlickR this week, let it be him - http://www.flickr.com/photos/jwlphotography/
- Apr 16, 12
Colombian artist Miler Lagos constructed this entirely self-supporting book igloo using nothing more than carefully aligned books. Titled ‘Home’, this dome-like installation was on display at MagnanMetz Gallery in New York City late last year.
via boredpanda.com - Apr 04, 12via geeksaresexy.net
Seems counter-intuitive? That sounds about right.
- Apr 03, 12
Organise your favourites SoundCloud songs in playlists, in HTML 5
- Mar 26, 12via trendsnow.net
Check the photographer out, his/her work is absolutely stunning. http://www.ilseleenders.nl/
- Mar 25, 12
- Mar 10, 12via boredpanda.com
Definitely something you'd like to have somewhere around you, it fits a lot better in the landscape.
- Mar 05, 12via boredpanda.com
Negative Space Art by Tang Yau Hoong on Bored Panda
- Mar 05, 12
“There is no fun in doing nothing when you have nothing to do. Wasting time is merely an occupation then, and a most exhausting one.”
— Jerome K. Jeromevia swiss-miss.com
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Tweets
- Thanks Charles! RT @CharlesYap: @RMLFVR @1step2theleft @Cindy_Yau @ClaireBell27 I highly recommend @guglee_tweet
- RT @s_mckinley: 10,000 bees just took up residence @IC_TimesSquare http://t.co/8cF2dmdF @InterConHotels #gmic #hsmai #beekeeping
- @Cindy_Yau I would have a a butterfly guy to take care of them. They would be beautiful, and friends with the halved cow. :)
- I want a room full of butterflies at home, right next to the one with infinity mirrors. #HirstandKusamaEffect @TATE
- Damien Hirst + Kusama @TATE today - such a nice day for contemporary art on South Bank (@ Tate Modern w/ 2 others) http://t.co/JBo8XaQd
- #movies RT @AlexHervaud: MIB 3 > MIB 2. Pas transcendant mais Jemaine Clement et le «saut dans le temps Tex Averyesque» déchirent.
- Since its creation almost :) RT @coryonredd I am on hootsuite now and learning the ropes. Who uses hootsuite for social marketing?
- Echo #FF for a great teacher RT @CharlesYap: A fine young gentleman - Monsieur Lefevre (@rmlfvr) - travel #FF http://t.co/ADZFJhw8
- Nice shot! RT @LuKucera: Loved it too @MartinRoulund: Great hotel @InterConHotels #Berlin http://t.co/dAUZQE96
- @ICParkLane with @CharlesYap & @Bonnie_Nei - the Poor's Man Punch at the Arch Bar is great, especially served by Nick http://t.co/s01mRC4y
- After the afternoon tea, the proper dinner @sketchlondon with @CharlesYap & @Bonnie_Nei (@ Sketch) http://t.co/mi0RzdPb
- Reggie Watts at @TEDTalks is just brilliantly witty - and bizarre [vid] http://t.co/4b9TRLnF
- Love it RT @CharlesYap: RT @LandLopers: NEW for #FriFotos - Waterfalls Around the World – Photo Series http://t.co/Y97uOwEd #travel
- RT @nickjayres: Failure Is Not An Option: Why Kickstarter Hides Failed Projects http://t.co/ZDiUiKh9 via @techcrunch h/t @thebrandbuilder
- @charlesyap Thanks Charles, I'm very much looking forward to it! :) > @sketchlondon
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Photos
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Recent Tracks
- Stay Away Too Long by Knightbots
- Don't Sit Under the Apple Tree (With Anyone Else But Me) by Coleman Hawkins
- ponte a idrogeno by Polyclinics
- Push by PRODUCTUS feat. LEAH VING
- MJ Cole Remix by Totally Enormous Extinct Dinosaurs - Tapes And Money
- Brake 2012 by Duncan Powell
- Helix (Lazerdisk Party Sex Remix) by Justice
- Habanera by Maurice Ravel
- Brandenburg Concerto No.4 in G Major (II. Allegro) by Johann Sebastian Bach
- Violin Concerto No. 1 In A Minor (I. Allegro) by Johann Sebastian Bach
Buddha-Bar (CD Series)The DoorsWax TailorBirdy Nam NamSerge GainsbourgFrank SinatraDaft PunkBlack Eyed Peas2 Many DJ'sHocus PocusBjörkAnimal CollectiveKanye WestColdplaySébastien TellierLeonard BernsteinDavid BowieIAMJacques BrelHercules And Love AffairGirl TalkPyotr Ilyich TchaikovskyBeirutWu-Tang ClanThomas NewmanRamonesYeasayerCaravan PalaceBillie the Vision & the DancersThe BeatlesBen L'Oncle SoulMichael JacksonLe Peuple de l'HerbeSantigoldPhoenixThe Dandy WarholsGym Class HeroesSergei ProkofievAntonín DvořákGeneral ElektriksANNE-SOPHIE MUTERSimian Mobile DiscoChinese ManFrançois PérusseGeorges BrassensChuck BerryVampire WeekendPierre DesprogesQueenAdele- 36 plays
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