Who knew chess could be so controversial?

The reimagined visual identity of the World Chess Championship 2018 got a rather heated press coverage.

Designed by Moscow-based Shuka Design, it was a significant departure from rather traditional designs of years past, using the signature black and white patterns in altogether more audacious settings.

Fresh, minimalist and timeless, it’s part of a larger controversy in the chess community, with a younger generation of Grandmasters like Hikaru Nakamura taking to platforms like Twitch to popularise and demystify the game.

©Shuka Design
©Shuka Design
©Shuka Design
©Shuka Design
©Shuka Design
©Shuka Design

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