The power of pauses, parachutes and poetry in the art of storytelling

• start with a bang: don’t ramp up – get your audience in the heart of the action directly: parachute them in
• find your a motto: sparkle your presentation with one strong motto which you want your audience to go away with – start with it, end with it
• use the power of pause: difficult to manipulate, a pause is dreadfully efficient to let a statement sink in, a number impress, or indeed your motto to be remembered

Find out more actionable tips about the basics of storytelling in the excellent HBR article linked above from the brilliant JD Schramm