Insider look into Holiday Inn Express new room concept to inspire “smart travellers”

The new concept, born from a partnership between IHG, Holiday Inn Express’ parent company, and Ideo, the world-renowned design consultancy, addresses the needs of today’s and tomorrow’s smart travellers. 

As it turns out, it’s all about simplicity: fancy mood-lighting or entertainment systems were tested and discarded in the face of a simple switch to adequate light and smart TV controllable via your own device. 

Read more about the thinking behind the new Holiday Inn Express room concept in FastCoDesign feature here.