Milton Glaser, the New-York-based graphic design legend, has had a long and incredibly successful career, during which he launched New York Magazine, designed a Trump Vodka (in the 80s) and created the iconic “I <3 NY” campaign for the state’s tourism board in 1977.
![](https://images.fastcompany.net/image/upload/w_596,c_limit,q_auto:best,f_auto/wp-cms/uploads/2020/06/i-1-milton-glaser-obit.jpg)
A pioneer of modern tourism, the mark has endured to be worn and printed on all types of medium over the past 5 decades.
“I don’t believe in logic. Because logic is a small part of experience. And experience is a small part of understanding.”
Milton Glaser
FastCompany has compiled an excellent list of 7 of Milton Glaser’s best pieces of work, including the Brooklyn Lager design (which he famously did for a stake in the company rather than cash, as the start-up couldn’t afford his services at the time). The Olivetti posters are especially timeless.
![](https://images.fastcompany.net/image/upload/w_596,c_limit,q_auto:best,f_auto/wp-cms/uploads/2020/06/i-5-milton-glaser-obit.jpg)
But perhaps one of the best things to watch to get a sense for his approach is the lovely film from Yiying Lu, who interviewed him in 2017 about the things that truly matter in life.
![](https://rmlfvr.com/wp-content/uploads/2020/06/image-10.png)