Why market research is useless, and companies should just share their values Simon Sinek is one of the biggest defenders of people, organisations and brands with a purpose. One of his catchphrases is “it’s not about what you do, it’s about why you do it”. Because for him, everything comes Read more…

Notebook hack: the dead-simple trick to keep everything organised & neat It is quite simple actually: each time your write down an idea, simply go to the last one and put the topic as one of the lines (like in the picture for a recipe notebook). Then go back to Read more…