How can you judge how good a logo is? Here is the 7-Step-Paul-Rand Logo-Test
This ruthless test goes like this:
- Is it distinctive?
- Is it visible?
- Is it adaptable?
- Is it memorable?
- Is it universal?
- Is it timeless?
- Then, when you have said “yes” to everything above, ask this final question: is it simple?
As always for more info please click through to the Entrepreneur’s Handbook.