• blog
  • portfolio
  • resume
  • photos
  • images
  • tweets

by rmlfvr | Jun 16, 2015 | Uncategorised | 0 comments

How can you judge how good a logo is? Here is the 7-Step-Paul-Rand Logo-Test

This ruthless test goes like this:

  1. Is it distinctive?
  2. Is it visible?
  3. Is it adaptable?
  4. Is it memorable?
  5. Is it universal?
  6. Is it timeless?
  7. Then, when you have said “yes” to everything above, ask this final question: is it simple?

As always for more info please click through to the Entrepreneur’s Handbook.

Submit a Comment

You must be logged in to post a comment.

Recent Posts

  • Design thinking tool: Artefact’s Tarot Cards of Tech
  • New free professional fonts courtesy of the Indian Type Foundry: Fontshare
  • Skeena: my preferred candidate for a new Calibri
  • Designer as writer: shared principles
  • The War of Art: how to turn pro at your craft

Categories

  • Architecture
  • Branding
  • Communications
  • Product
  • Thinking
  • Uncategorised
  • Urbanism

Socials

  • Send me a note
  • Twitter
  • Linkedin
  • Instagram
  • The Dots