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Spain’s national mail service, Correos, has a long history and continues to serve millions daily. Its rebranding by summa: in 2019 brought a fair amount of controversy, as it often does in such a high-profile work.
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Looking closely at the sizeable brief including a full-blown visual identity with logo redesign, visual applications, full touchpoint rework, custom typeface, custom patterns… and the budget spent – EUR 139K -, it actually sounds very reasonable. However, it’s easy to focus on the slight tweaks to the logo, rather than the body of work in its entirety.
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Not to mention the bonus points for the trap video announcing the changes to the public.