Why Pavlov actually won the Nobel Prize – while teaching music to dogsBelow is the edito from the latest edition of Nautilus, titled Variables, a brilliant online journal on all things science. It relates the experiments of Ivan Pavlov, the famous Russian...

The main leading indicator of product market-fit is whether more than 40% of your users would be “very disappointed” to see it go away. Via 20VC: Superhuman’s Rahul Vohra on How To Measure Product Market FitRahul Vohra has shared his thoughts on...

5 principles to bootstrap a marketing team from scratch“The first use of any product is inside the consumer’s mind.” — © UnknownStart by doing everything yourself (and take the time to deeply understand what you’re marketing)Hire people passionate about the product...

Worldbuilding: how Nike and Boeing are paying sci-fi writers to predict their futuresThe unknown is, like all unexplored territories, the realm of explorers. Source of fear and excitement, it’s morphed from geographies – Christopher Columbus lobbying the...

Millennials Are Screwed – What it’s like to be on the wrong side of a recession, and taking the brunt of systemic changes in Western economies