Remi Lefevre
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Branding

Rebranding of Spain’s national postal service, Correos (2019)

Spain’s national mail service, Correos, has a long history and continues to serve millions daily. Its rebranding by summa: in 2019 brought a fair amount of controversy, as it often does in such a high-profile work. Looking closely at the sizeable brief including a full-blown visual identity with logo redesign, Read more…

By rmlfvr, 7 months7 months ago
Uncategorised

The hard part of designing a visual identity isn’t to do it, it’s getting people to use it.

Paula Scher, Graphic Designer, Partner at Pentagram

By rmlfvr, 3 years ago
Uncategorised

How can you judge how good a logo is? Here is the 7-Step-Paul-Rand Logo-Test This ruthless test goes like this: Is it distinctive? Is it visible? Is it adaptable? Is it memorable? Is it universal? Is it timeless? Then, when you have said “yes” to everything above, ask this final Read more…

By rmlfvr, 6 years7 months ago
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