5 principles to bootstrap a marketing team from scratch “The first use of any product is inside the consumer’s mind.” — © Unknown Start by doing everything yourself (and take the time to deeply understand what you’re marketing) Hire people passionate about the product (they are more likely to go the extra Read more…

Steve Jobs unveils Apple’s Think Different campaign (1997) Apple’s widely successful creative platform, developed by Chia/Day, ran until 2002. It produced a number of well-known TV commercials, including the famous “Crazy Ones” featuring the likes of Albert Einstein & Rev. Martin Luther King Jr. In this internal announcement, Steve Jobs Read more…

How to lead a brainwriting session to unlock your team’s creativity Brainstorming is passé and has been proven to be limited. The new science behind creativity and ideation suggests brainwriting as the next best solution. The concept is simple: 1) get briefed on what we’re trying to achieve – say, Read more…