by | Feb 14, 2019 | Uncategorised

5 principles to bootstrap a marketing team from scratch“The first use of any product is inside the consumer’s mind.” — © UnknownStart by doing everything yourself (and take the time to deeply understand what you’re marketing)Hire people passionate about the product...

by | Mar 8, 2018 | Uncategorised

Steve Jobs unveils Apple’s Think Different campaign (1997)Apple’s widely successful creative platform, developed by Chia/Day, ran until 2002. It produced a number of well-known TV commercials, including the famous “Crazy Ones” featuring the likes of Albert Einstein...

by | Sep 4, 2016 | Uncategorised

How to lead a brainwriting session to unlock your team’s creativity Brainstorming is passé and has been proven to be limited. The new science behind creativity and ideation suggests brainwriting as the next best solution. The concept is simple: 1) get briefed on what...