by rmlfvr | Jun 22, 2020 | Branding
Spain’s national mail service, Correos, has a long history and continues to serve millions daily. Its rebranding by summa: in 2019 brought a fair amount of controversy, as it often does in such a high-profile work. Looking closely at the sizeable brief including a...
by rmlfvr | Apr 29, 2018 | Uncategorised
Paula Scher, Graphic Designer, Partner at Pentagram
by rmlfvr | Jun 16, 2015 | Uncategorised
How can you judge how good a logo is? Here is the 7-Step-Paul-Rand Logo-TestThis ruthless test goes like this:Is it distinctive?Is it visible?Is it adaptable?Is it memorable?Is it universal?Is it timeless?Then, when you have said “yes” to everything above, ask this...
